The horror. The horror. Everything that was wrong, venal, lazy and
mendacious about GM in the 1980s was crystallized in this flagrant
insult to the good name and fine customers of Cadillac. Spooked by the
success of premium small cars from Mercedes-Benz, GM elected to rebadge
its awful mass-market J-platform sedans, load them up with chintzy
fabrics and accessories and call them "Cimarron, by Cadillac." Wha...?
Who? Seeking an even hotter circle of hell, GM priced these
pseudo-caddies (with four-speed manual transmissions, no less) thousands
more than their Chevy Cavalier siblings. This bit of temporizing nearly
killed Cadillac and remains its biggest shame.
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