The Munich company's flagship sedan was nothing less than everything the
 company knew about car building, and that was quite a lot. Perfectly 
constructed, astonishingly fast and utterly besotted with technology, 
the big, gracious 7-series had but two flaws: The first was something 
called iDrive, a rotary dial/joystick controller situated on the center 
console, through which drivers adjusted dozens of vehicle settings, from
 climate, navigation and audio functions to things like the sound of the
 door chime. The reason for iDrive and similar systems is that designers
 were running out of room for switches and instruments. The trouble was 
that the iDrive was hard to work. Damn near impossible, in fact. Drivers
 spent many hair-pulling minutes driving to figure out how to add radio 
presets, for example, or turn up the air conditioning. When confronted 
with complaints, BMW engineers said, with barely disguised contempt: Ze system werks pervectly. Dis is no problem.
 Since 2002, BMW has gradually improved iDrive to make it more 
intuitive, but it's still a pain. The other flaw? The silly bubble butt,
 called the Bangle Bustle, after lead designer Chris Bangle.
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